A Formula for Success


The values you need:

  • Control

  • Love

  • Excellence

  • Strength

  • Patience

  • Courage

  • Education

  • Discipline

  • Perseverance

  • Determination

  • Interdependence

  • Confidence


⠀The attributes your business needs:

  • Scalability

  • Profitability

  • Efficiency

  • Competitiveness

  • Sustainability

  • Clarity

  • Accessibility

  • Multi-channel

  • Multi-language

  • Abstraction


⠀The different aspects you must define to ensure project intelligence:

A. RESEARCH

  • Current State

  • PESTEL analysis

  • SWOT

  • 5 Porter Forces

  • Geographic Variables

  • Traffic Analysis


B. PROJECT CHARTER

  1. Name

  2. Description

  3. Project Requirements

  4. Objectives

    1. Scope

    2. Time

    3. Cost

  5. Purpose

  6. Qualitative Justification

  7. Quantitative Justification

  8. Budget

    1. Income

    2. Expenses

    3. Net Present Value

    4. Internal Rate of Return

  9. Work Breakdown Structure

  10. Milestones

  11. Stakeholders

  12. Threats and Contingencies

  13. Opportunities and Exploitation


C. MAPS

  1. Suppliers

  2. Clients

  3. Offices


D. BENCHMARKING

  1. Products

  2. Segments

  3. Suppliers

  4. Competition


E. GANTT CHART

F. BUDGET

  1. Income

  2. Expenses

  3. Profits


G. CRM


H. BRAND

  1. Creative Brief 

    1. Starting/current situation

    2. Brand objective

    3. Target audience

    4. Moments of accelerated need

    5. Cultural factor

    6. Buyer persona

    7. Problem to solve

    8. Vision/promise

    9. Consumption disadvantage

    10. Consumer insight

    11. Others: time, requirements, formats

    12. Main message

    13. Message support arguments

    14. Expected benefit

    15. Emotional bridge

    16. Competitive advantage

    17. Brand values

    18. Voice and tone

    19. Brand archetype

    20. StoryBrand

    21. Characters and locations

  2. Brandbook

    1. Logo

    2. Logo versions

    3. Logo arrangements

    4. Official typography

    5. Official colors

    6. Letterheads

    7. Email signature

    8. Elements+Icons

    9. Hashtags

    10. Vision board

    11. Props & Styling

    12. Models

    13. Wardrobe Cues

    14. Music and Playlist

I. COMMUNICATION STRATEGY

  1. Message per objective

  2. Channel Strategies

  3. Customer Journey Map 

    1. Stages and objectives

    2. Customer expectations

    3. Abandonment risks

  4. Content Calendar


J. BUSINESS PROCESS MANAGEMENT

  1. Standardized process

  2. Flowcharts


K. CONTROL

  1. Sales report

  2. Productivity report

  3. Social media report